The homeowner just said no. Your rep knows what to say next.
Doorfield is the AI sales coach for in-home sales teams. It answers every objection, plans every follow-up and trains every rep the way your best manager would, using your playbook.
- Coaches with your own playbook
- Works on any phone, nothing to install
- Running in a day
- Built from 12 years of real sales
- Roofing
- Siding
- Windows
- Solar
- HVAC
- Remodeling
Most deals aren’t lost on price. They’re lost on the answer.
Reps freeze on objections
"I need to talk to my wife." "The other guy is cheaper." One fumbled answer and a ready buyer walks.
You can't ride along on every appointment
Your best closer is one person. Your team is at ten kitchen tables tonight without you.
New reps take months to ramp
They learn your process by losing deals first. That's expensive training.
Built by a closer, not a software company
Doorfield was created by Sherafgan Gondal, who has spent 12 years in sales across more than 10 different industries and used these same principles to build a roofing company doing over $5 million in sales.
Every objection response, follow-up plan and role-play score in Doorfield comes from that experience. It’s a sales process proven on real homeowners, turned into a coach your whole team carries in their pocket.
“Three no’s before a yes. Your reps need to still be in the conversation when the yes comes.”
- Years in sales
- 12
- Sales industries
- 10+
- Roofing company built on this process
- $5M+
Coaching for every moment of the sale
Doorfield is in the rep’s pocket for the four moments that win or lose the deal.
- 1At the table
Quick Answer
The homeowner throws an objection. The rep types what they heard and gets your approved response, word for word, in the order you teach it.
- 2After the appointment
Next Steps
The rep says where the deal stands. Doorfield asks the questions that matter, then lays out the next move, the follow-up schedule and the texts to send.
- 3Before the next door
Objection Coach
AI plays a homeowner, friendly to tough. The rep handles the objection and gets scored against your playbook, step by step.
- 4Through the claim
Claim Path
Every step from inspection to final check: what to do, what to collect, what to say, and what has to happen before moving on.
Practice on AI, not on your leads
Reps role-play the objections they actually hear and get scored on every step of your method, with the exact line to use next time.
Strong isolation of the real objection. Lock the price commitment before talking numbers.
Your playbook. Your rules. Your team’s numbers.
- It coaches your wayLoad your objection library, price rules and claim process once. Every answer and every score follows them.
- It never goes off-scriptNo discounts outside your rules, no promises on insurance outcomes, no pressure tactics.
- You see who’s putting in the workUsage and role-play scores for every rep, plus the objections they’re hearing in the field.
| Rep | Uses | Role-plays | Avg score |
|---|---|---|---|
| Marcus T. | 64 | 18 | 86 |
| Dana R. | 51 | 12 | 79 |
| Luis G. | 38 | 9 | 74 |
| Kayla M. | 12 | 2 | 58 |
Up and running in a day
- 1
Book a demo
See Doorfield answer the objections your reps hear most, using a real sales playbook.
- 2
We load your playbook
Your objection responses, price rules, warranties and claim process go in once. No generic scripts.
- 3
Your reps log in
Each rep gets their own login on their phone. You watch usage and scores from the Team dashboard.
Your playbook stays private
Reps get the coaching, never the source text. Only your admins can see or change your setup.
Every company is walled off
Each company’s reps, setup and results are kept separate at the database level.
You control the logins
Add a rep in seconds. Turn off someone who leaves and their access ends right away.
Questions owners ask
Does it work for my trade?
Doorfield is built for in-home sales: roofing (retail and insurance), siding, windows, solar, HVAC and remodeling. You set the products, objections and rules for your company.
Will it say things I don't want my reps saying?
It follows your playbook and your price rules. It won't offer discounts outside your rules, promise insurance outcomes, or coach pressure tactics, and role-play scores flag those as red flags.
Can my reps or competitors see my playbook?
No. Your playbook and objection library stay on the server. Reps get the coaching, never the source text, and every company's data is kept separate.
How long does setup take?
Most teams are running within a day. Send us your playbook and objection handling, and we load it with you.
Do reps need to install anything?
No. Doorfield runs in the phone's browser. Reps can add it to their home screen so it opens like an app.
What does it cost?
Pricing depends on your team size. Book a demo and we'll give you a quote for your team.
Put your best closer in every rep’s pocket.
Book a 15-minute demo. We’ll show Doorfield handling the objections your team hears most.
- Email doorfield.ai@gmail.com
- Call or text (347) 432-0504